About this webinar

Worldwide, new digital business models and technological trends such as artificial intelligence are revolutionising customer relationships. Due to this, it is essential to personalise communication with customers, by addressing them in the right context. The basis for this is integrated customer data management, which enables new sales potential and improves the customer experience.

Join this webinar to learn more about the strategic challenges associated with implementing customer data management solutions and how to address them, including:

– Time-to-market requirements
– International rollouts from America to China
– Supporting new services in mergers & acquisitions

Recorded Jul 1 2019 47 mins
Presented by
Dr. Heiko Klarl